Which marketing tips are the best?
For a small business it can be challenging to find new customers and obtain relationships with existing customers, due to a
lack of knowledge and information surrounding marketing techniques. There is little information out there to assist new
business owners in finding what marketing strategies will work best for them and their brand. Team Embello love to spread
knowledge and assist other businesses in making the best choices for them, whether that be through marketing, uniform or
promotional merchandise.
There are countless opportunities to attract and draw in new customers and expand your business. All forms of advertising
and marketing allow you to grow in ways that were otherwise unimaginable. You can often find the best customers through
personal marketing, such as people you already know. This allows you to interact with them on a more personal level and
gain customers through a trusted basis.
Using social media
In today’s society and generation, social media is a must for your business. Online marketing, advertising and networking
allows you to reach your specific target audience and be a reminder to customers of what services you have to offer. They
key to social media is to make sure to capture the attention of your audience within the first 3 seconds, based off visuals. It is
important to make the initial photo of the post, eye catching and as noticeable as possible to draw people in, however it must
still be relevant to your business and the services that you offer.
If you are interested in getting more attention, increasing your brand visibility even further and build your network of new
and existing customers, it is important to present yourself on multiple social media platforms. Although Instagram is mainly
based upon visuals, social media platforms such as Facebook and Twitter allow you to provide your audience with
knowledge and information through more detailed and descriptive posts.
Eye catching branding
If you have your own offices or building, it is so important to utilise that and brand as much of the exterior as possible. This
allows your brand to be seen by thousands of people and leave a lasting impression. Every time a new or potential customer
walks, drives or comes to your premises you are making a new impression and increasing your brand awareness. The
brighter, bolder and unique your branding is, the more likely you are to increase your brand awareness and visibility, amongst
building your clientele and network, which will overtime lead to further sales and your brand being the talk of the town!
Having eye-catching branding can cover anything and everything from; signage and banners to flags and posters for the
exterior marketing of your business and pens, notepads, mugs and leaflets for interior marketing. Promotional merchandise is
the most common form of marketing and advertising, that brings in brand recognition and awareness. Whether it’s a branded
pen, tote bag or mug, all forms of promotional and branded merch, get your business talked about and works to generate
leads and increase sales.
Utilise all forms of direct marketing
of a networking group, you are utilising all forms of marketing that is available to you. You are more likely to gain business
and interactions through a networking group that is local to you, however if you’re business doesn’t specialise or focus in one
specific area, and instead focus on larger regions, it can be beneficial to join multiple networking groups.
improvement with small businesses over the last few years, has been sending out lumpy mail to new potential customers.
This breaks down any initial barriers that are often created from a customers perspective, by going that extra mile and
adding a personal touch to the initial interactions therefore leaving a strong first impression. Check out our recent blog
post to find out more information on lumpy mail, here.
