Promotional merchandise benefits
When thinking of promotional merchandise the first thing that usually come to mind are; business cards, leaflets and
posters. However you are not just limited to printed paper options. Everything from mugs and water bottles to tote bags
and pens. The more items with your logo and branding on, the more brand awareness and visibility your business will gain.
The key point is to get your name out there and bring in new customers. You want your branding in people’s faces as much as
possible, so you are constantly on their mind. Start by thinking what items you use the most, whether that be at work, home
or when out and about. Can those items that you use and cannot live without, be turned into promotional merchandise for
your business whilst staying cost effective? If you are sending out useful everyday items then you are more likely to increase
impressions and spark conversations with new customers, due to the practicality behind them.
What is promotional merchandise?
Promotional merchandise is a form of advertising, that is used to draw in new customers and keep existing customers
interested in what you have to offer. Often branded merch comes in the forms of notebooks, pens, mugs and even clothing.
The Embello team recommend keeping your merchandise relevant to your business genre. If you work in an education
setting, desk planners, to-do lists and pens are perfect. However they wouldn’t be ideal and relevant if you worked in an
labour environment when you work on a different sites. It’s important to remember the reason why your customers go to
you and what they are after, rather than branching off into various business genres.
It is beneficial to have branded items that fit your business as well as others to give a more personal approach. Promotional
merchandise should always be cost effective, as they are being given out free of charge to bring in new customers and
increase sales overtime. Whether you are going to an event or wanting to increase your sales with new marketing
techniques, promotional merchandise is the right way forward as everybody loves to receive a free time that has a
beneficial purpose and can use in their day-to-day life.
Boosting sales and increasing brand visibility
First impressions are everything when it comes to making a business, however it’s not always easy to find a way to
‘break the ice’. What better way than branded merchandise, to help to start a conversation and have something to talk
about with new customers. The more unique a first impression is, the longer lasting impression will be in customers
memory. It’s always beneficial to put yourself in their perspective and consider what would catch your attention, and
make you become a customer of a business.
When meeting new customers it’s easy to oversell yourself and bombard them with information, which they will quickly
forget. Giving potential new customers a physical item and promotional merchandise to go home with, acts as an extra
personal touch, showing that you are truly interested in forming a professional relationship with them.
Can I ruin my business if I don’t use promotional merchandise?
Promotional merchandise is the strongest and most beneficial form of advertised that is guaranteed to bring in sales up to
95% of the time. As a business it’s easy to get caught up in a routine of doing the same marketing techniques over again.
Overtime this will get you lost in a see of industries, offering the same services as yourself. The more unique, eye catching
and personal your marketing is, the more you will stand out.
Advertising and marketing such as promotional merchandise is used by millions of different businesses across the world. If
you choose not to use promotional and branded merchandise, you will loose sales overtime, get lost amongst other
businesses in the same industry and slowly ruin your business and what you have worked for. Although promotional
merchandise might seem like a small part of your business and marketing, it is the most beneficial overall.
