The benefits of branded merch
Despite the digital world taking over, promotional and branded merch are still a key factor for your business.
Promotional merchandise is a form of advertising that gets your brand recognised by others, therefore helping to increase
your brand recognition and awareness. Whether it’s a branded pen, tote bag or mug, all forms of promotional and branded
merch, get your business talked about and works to generate leads and increase sales.
A number of studies have shown that promotional merchandise and branded merchandise, offers key benefits over
other forms of advertising. From brand exposure and longevity to customer loyalty and cost effectiveness. Instead of
giving away a business card, that will get forgotten about, take it to the next level with a branded item.
Choosing what merchandise is best for you
Promotional merchandise is a key part of advertising, but it’s important to keep it relevant and consistent with your brand.
Here at Embello we recommend keeping it in the same genre as your business. For example; if you in an eduction sector,
merchandise such as pens, notepads and desk planners are perfect. It’s important to remember the reason why your
customers go to you and what they are after, rather than branching off into various business genres.
Whether you are going to an event or wanting to increase your sales with new marketing techniques, promotional
merchandise is the way forward. Everybody loves to receive a free time that has a beneficial purpose and targeting similar
businesses and industries will help to boost interactions and sales over time. It’s good to have a small selection of items that
define your brand and what you have to offer such as; pens and notebooks. However it’s also beneficial to have branded
items to fit other industries such as; water bottles and mugs for office jobs or keyring’s and lanyards for jobs on the go.
Using everyday items to increase brand awareness
With 73% of people having a pen on them at all times, they are guaranteed to increase your brand awareness. However
items such as mugs, notepads and tote bags, are also boosting your brand recognition, through being used every day,
catching the eye of your customers and staying fresh in their memory.
With 79% of people feeling appreciated and valued as a customer when they receive promotional merchandise, there’s
no reason opt out. 96% of people believe that brand merch increases their brand awareness and visibility. Promotional
merchandise could be the perfect form of advertising choice to ensure a significant connection between business and both
new and existing customer. Landing directly in their hands, with the benefit of everyday use, they are unable to ignore or
scroll past your business, leaving you fresh in their memory.
Interacting with new customers
First impressions are everything when it comes to making a business, however it’s not always easy to find a way to ‘break
the ice’. What better way than branded merch, to help to start a conversation and have something to talk about with
new customers. If you are sending out useful everyday items then you are more likely to increase impressions and spark
conversations with new customers, due to the practicality behind them.
Interacting with new customers is key for increasing sales and your network base. Having a conversation, will allow
you to get your information and key points across, however branded merchandise will leave a lasting impression and
act as a constant reminder of who you are and what you have to offer.
