Using neon signs in your business
Over the last 12 months we have continued to grow and produce orders for neon signs on a weekly basis, quickly
becoming one of our bestselling items. We have shipped out neon signs up and down the UK for restaurant launches,
birthdays and offices. Neon signs are handmade pieces of art, used to bring your vision to life and whether you are
looking at sprucing up your home or launching a business, we have all of your neon sign needs covered.
Businesses have been using neon signs to attract customers for decades, as they are a source of light that catches
people’s attention, which brings in traffic. Neon signs are a unique take on regular signage that helps to set you apart
from other businesses in the same industry, make a good first impression and bring in sales over time.
Increasing your brand awareness
With signage and branding being one of the most important factors of a business, it is critical that they look good! There
are many aspects to consider before purchasing a neon sign such as; branding, colours and style. If you’re not happy with
your current logo and branding, don’t be afraid to change it. A brands logo is its identity and portrays who you are and
what you have to offer. Customers are more likely to return to a business that uses and advertises with their own products,
not only as a sense of reassurance and faith in regards to the quality, but also for a visual representation before ordering.
The great thing about signs, logos and visual aspects of a business is that they leave a lasting impression, long after you part
ways. Neon signs capture peoples imaginations and will be the reason they go from a new customer to a returning customer,
and allow your business to thrive. It will act as a landmark that people will start to associate with your business and make
you stand out from others in the same industry.
Choosing what neon sign is right for you
Once your branding is established, a neon sign is perfect for brightening your business! Choosing a font, colour and the
perfect placement is just as important. This helps to catch people’s attention and get them talking, slowly increasing your
brand awareness. Having a neon orange sign in your entrance paired in front of a white wall, will help to pop your brands
image, when customers walk through the door.
Neon signs are an investment, so it’s key that to make them recognisable, eye-catching and on brand. Good visibility is done
through a combination of contrast, light and design, as well as being placed in an area with high traffic such as a meeting
room or entrance hall. They are much more than just a unique light source, but instead they are about making a distinct,
unmistakeable first impression in the minds of existing and potential new customers.
Importance of colours and design in neon signs
One of the most important things to keep in mind with neon signs is; busy isn’t always better. Sometimes it’s best to keep it
simple. A 1 colour neon sign will capture more attention, than a 4-colour neon sign. White and blue tones portray a modern
and futuristic look. Green is an eco-friendly colour often used by food and catering companies. Pinks and purples portray a
fun and energetic feel, which are mostly used in restaurants and bars.
Some neon signs are too bright, cramped together with incorrect placement, making them hard to read. The key factor to
keep in mind with neon signs is to catch the attention of your customers, tell them everything you have to offer and draw
them in through first impression. Here at Embello, we love to bring your vision to life through our neon signs. Our in-house
design and production team, work together to take it from dream to reality. All of our neon signs are produced in house by
our team, at our head offices, to the highest standard and quality.
Check out what else we have to offer here.
