The benefits of business cards
In a constant evolving and growing society, in regards to technology, people are often turning to social media and online
resources to find new connections and grow their network of customers. However a face-to-face meeting will always be
unmatched, providing a professional approach which will allow you to build trust with relationships for your business.
Business cards are a foolproof form of advertising and have been dated back to the 15th century. They are a compact way to
provide the appropriate information for yourself and your business. Not only are they used to promote business and increase
brand awareness, but they also act as a way of standing out from the crowd and making a statement, as the majority of
marketing and advertising tools are turning digital over time.
Why you should still have a physical business card in 2022
conversation, and over 80% of people are go to conferences and networking events to meet new customers. Events as such,
helps to bring in opportunities whilst making sure that your business is portrayed in an appropriate manner to the correct
consumers. Despite that over recent years, business cards have gone from being the main form of advertising to being a
dispensable and throw away form of marketing, it is said that over 33% of people feel empowered when handing out
business cards to potential new customers.
when it comes to marketing. However 45% of people are said to have between 1 and 4 cards on them at all times,
and are known to keep them on their person, for up to 3 years.
Choosing a unique design
A unique and creative design for a business card is more likely to catch the attention of new customers and boost sales, by
leaving a lasting impression. It is important to remember that consistency is key. Keeping all forms of advertising, marketing
and merchandise consistent with the same fonts and colours, will give your business an extra level of professionalism.
When it comes to getting a design for your cards, it’s important to keep it basic, yet eye-catching. Start with your contact
information and logo along with a brief tagline of your services and what you have to offer. It’s then time to think about the
visual aspect, such as colours and fonts. The brighter your logo and business colours are, the more eye catching business
card will be, therefore allowing you to leave a strong lasting impression.
Standing out from the crowd
The majority of people think that business cards come in the standard 85mm x 55mm size, in a basic quality card stock.
However there are hundreds of options to choose from. The style and quality of your business cards will allow you to stand
out from the crowd and be more memorable for new customers.
Here at Embello we offer different qualities from; eco-friendly, matt laminate, and triple layered cards. These are available in
different finishes such as; metallic, foil, textured and even UV to give the colours more vibrance. We also offer rounded edges
for a softer feel, alongside the option of having either double or single sided print. When it comes to the shape of a business
card, you can step outside of the box and opt for a square, circle or infinity fold to draw in customers and increase sales,
through the unique take on a usually standard throw-away item.
