Are flyers useful for marketing?
Flyers are one of the most effective and affordable forms of marketing. These are cost effective, easy to produce, eye catching
and are easily used to increase your brand awareness. The more eye catching and unique your flyers are, the more likely you
are to catch the attention of new and potential customers, leaving a good first impression and strong impact.
Flyers are a form of promotional merchandise which helps to bring in sales, increase brand awareness and establish a strong
brand image. Your business can be affected if you choose to opt away from promotional merchandise and only use online
marketing techniques. Read our latest blog post to find our how not having promotional merchandise can ruin your business.
Making your flyers eye-catching
When it comes to designing an eye-catching flyer it is important to start at the basics. Make sure you have established all of
the correct information you require, alongside your designated colours. Starting at the basics help you build an eye-catching
design whilst displaying what you have to offer and your services. A potential customer is more likely to remember your
brand and flyer, due to the pops of colour and consistency with branding. If you have a bright blue logo, try matching your
flyers and merchandise to the same colours, for a cohesive and professional feel.
Once you have established the basics with your flyer, you can experiment with designs, layouts, fonts and colours. Whether
you are after a minimalistic flyer with a monotone colour palette or a foiled flyer with a rainbow colour scheme, the team at
Embello are here to help! Our in house design team love to bring your visions to life and see your dreams become a reality.
Cost effective marketing
With marketing techniques quickly moving over to online strategies, printing services are being more affordable than before.
The money you spend on a flyer doesn’t determine to amount of times they can be viewed. Instead flyers are a form of
unlimited marketing, meaning there is no individual cost per impression. If you distribute your flyers at high traffic events
and venues, your flyers will have an unlimited amount of views, which overall decrease the value of each flyer.
From an initial stand point, flyers are overall a cheap form of marketing. Depending upon the quantity ordered, these will
cost as little as £20. However if you order the flyers in bulk, the price will decrease drastically and help you to save money
over a long period of time.
Easy brand awareness
Increasing your brand awareness is one of the most important parts of a business. Without a strong and suitable strategy
surrounding brand awareness, you are unable to build an established business and strong sales. Brand awareness is done
through marketing and printed merchandise is the most effective for that. Printed merchandise includes; business cards,
flyers, brochures, postcards and many more, all of which can be printed in house at Embello.
When using Team Embello, flyers are easy to design and produce in house due to our amazing team. Depending upon the
industry you are in, will affect the best areas to distribute your flyers. Locations that are suitable for all industries include;
door-to-door knocking between businesses, local networking events and lumpy mail. Seeing our recent post to find out more
about lumpy mail and how it’s used in marketing.
