Benefits of white-label marketing
Outsourcing items and using both white-label products and services all comes down to convenience, cost and time..
Customers are often unaware of how many businesses use white-label services and market them as their own. These are
often used for mass produced products such as clothing and apparel, rather than small orders. The most popular items
produced white-label include; packaging, workwear and printed products such as leaflets and business cards.
Here at Embello we offer white-label products on thousands of items with a next day turnaround. All of
which can be delivered up and down the UK. Get in contact with a brand specialist to find out more.
What does white-label mean?
A white-label product or service is produced by one company, and resold by another with no business names or branding
included, to give the illusion that it was created by them. This is often done by businesses who don’t have the capacity to
hold stock, are working from home or are unable to source the items themselves. The idea of offering white-label products
and services is for the marketer to fill in the trade details, not the manufacturer. The term white-label comes from a white
label being on the face of a package with the traders address and details.
Incorporating a ‘middle man’
The idea of outsourcing, using white-label products and services or incorporating a ‘middle man’ has been frowned upon in
businesses for many years, due the work not being seen as authentic. Not only are these services used by businesses who
don’t have the capacity to hold stock, are working from home or are unable to source items themselves, but they are also
being used by national multi-million pound businesses, as the sales being bought in outweigh the time available to produce.
Upon initial reflection it can seem overwhelming to use white-label services due to the risk of items getting produced
incorrectly and potential miscommunication. However there are massive positives with doing so, including freeing up
more space and capacity, producing more orders and helping to support other businesses.
Increase sales and boost business
Using white-label services can actually help to increase sales and business overtime. This is due to items being outsourced
and produced at a faster lead time. These will help to improve your credibility and reputation, by customers communicating
about the quality of your products as well as the speed of production and delivery. The more positive feedback
communicated about your business, the more sales will be bought in whilst increasing brand awareness and visibility.
Increasing brand awareness and getting your name out there helps to boost sales, and offering a variety of different services
helps you to achieve that. Despite there not being a lot of positive information surrounding outsourcing and using white-
label services, it’s a hugely successful service to offer to due to the amount of traction surrounding the topic.
Check out what products we have to offer on our Instagram.
